New Documentary on Industrial Design

Gary Hustwit, director of the acclaimed documentary Helvetica, has announced his new Spring 2009 flick:

Objectified is a documentary about industrial design; it’s about the manufactured objects we surround ourselves with, and the people who make them. On an average day, each of us uses hundreds of objects. (Don’t believe it? Start counting: alarm clock, light switch, faucet, shampoo bottle, toothbrush, razor…) Who makes all these things, and why do they look and feel the way they do? All of these objects are “designed,” but how can good design make them, and our lives, better?
-Hustwick


trailer