Paula Scher

This is a project she was commisioned for in Pittsburgh. She was asked to revamp the Northside and make a logo that represents the area. Scher thought this to be silly and responded by suggesting these installations throughout Northside beneath these underpasses- like many art installations that act as a charm bracelet uniting the area.
level 5 at Bloomberg Headquarters

Scher's branding of Lincoln Center

I recently saw a lecture on Paula Scher where she emphasized "serious play" in design and have since seen much of her work about. The iconic citibank symbol that she developed is just one of the things I keep on passing as well as a few things within Pittsburgh of all places. Scher seems to have quite a few projects based in Pittsburgh so I thought I'd give her a shout out here. I admire her work and find it interesting how she relates graphic design to architecture. You can find her firm(Pentagram) and work here.


The Charm Bracelet