I <3 Pop-Up Stores

So there were the Target brand pop-up stores that I thought at least at a business standpoint were pretty brilliant. But now Pantone and Gap have teamed up to make pop-up stores of their own.

Gap has issued a shirt exclusive to the 5th Avenue store in Mimosa (14-0848), Pantone’s 2009 color pick of the year. Pantone claims the color’s characteristics (optimistic, hopeful, reassuring, warm, cheerful, radiant, versatile) are the most relevant to the year ahead.

Mimosa eh ... don't I have a scarf that color?